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Microsoft's Bing Plans AI Ads, Testing Them in Early Version of Chatbot

Microsoft has started discussing with ad agencies how it plans to make money from its revamped Bing search engine powered by generative artificial intelligence as the tech company seeks to battle Google's dominance. Microsoft showed off a demo of the new Bing and said it plans to allow paid links within responses to search results, said an ad executive, who spoke abou...

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